A thoughtful design brief helps turn team identity into a cohesive uniform. You do not need a finished design to get started—just a clear sense of what belongs to your team.
Collect the best logo source
If your organization has an original vector logo, keep that file ready for the design stage. A high-resolution image can also help the team understand your mark. Avoid using a small social profile screenshot as the only reference if a better source exists.
Describe your palette
List your primary, secondary and accent colors. Existing HEX or brand color references help communicate your intention, but a screen color is not a guarantee of a fabric or print match. Confirm the production color approach with your order contact.
Show what matters
Share a small number of references and describe the detail you like: a clean side panel, a restrained wordmark or the way numbers are arranged. Use references to explain your direction, and make sure you have permission to use any artwork you provide.
Review the full proof
Check front and back views, logo placement, lettering, number style and the relationship between jersey and bottom. Approve the specific final version. If the artwork changes, review that new version before it goes into production.
Review each garment’s artwork area
Check the front and back of every selected piece. A baseball front opening, basketball armhole or football sleeve changes the space available for lettering. Keep large numbers clear of competing texture and check small logos at their intended printed size.
Make color approval deliberate
A logo file or screen swatch communicates a direction. If a particular match is important, ask about the physical color or sample reference used for approval. Keep that reference with the final proof, because lighting, screens and production batches can affect what you see.
Keep one approved proof
Make the final proof’s version and date easy to identify. Match the names, numbers and garment list to it, and route every later artwork change through your order contact before assuming production will use the revision.
YOUR ARTWORK CHECKLIST
One proof worth approving.
- Correct team mark, colors and wordmark.
- Front and back artwork for each chosen garment.
- Number contrast, placement and program requirements.
- Player spelling and number list matched to the roster.
- One final proof version and approval date.